The most persuasive words in the English language

A Yale University study found the most persuasive words in the English language are: you, new, money, easy, discovery, free, results, health, save, proven, guarantee and love.
"They share three characteristics: they are simple, familiar and dramatic," the document notes.

"The words 'I noticed' have a powerful subconscious effect on people because they send a subliminal message to them that they stood out in the crowd, that they are attractive or charismatic or that they impressed you, people love recognition and attention."

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